The single biggest problem in communication is the illusion that it has taken place.
— George Bernard Shaw
Professional writing for great content.
We believe in keeping things simple by staying focused on your goals. We listen, we ask, and we execute. Whether it’s business or technical copywriting, editing or proofreading, Content House fits into the flow of your organization.
Three simple and powerful principles guide us in everything we do:
1 |
Knowing your AudienceIt all starts with your audience. Probably the biggest mistake made in business writing and editing is trying to bring the reader to the content, rather than the content to the reader. We understand your audience, their goals and how to engage with them. We deliver effective results by focusing on the intersection of audience and media. |
2 |
Understanding your Communications GoalsThrough understanding of clear, defined goals comes effective action. We listen to your aspirations, plans and strategies to understand what success looks like to you. And we deliver content that fits right in with your editorial calendar by hitting the mark every time. |
3 |
Writing for ResultsGood writing and editing distills the essence of often complex subjects into messages that enhance value by synthesizing and simplifying. The result is powerful content that engages readers, helping you build relationships and reach your business goals. Every word we write or edit has one purpose: to help you achieve your goals. |
